Today, many artists manage their studio independently, which is increasingly a preference rather than a necessity in the age of social media, growing entrepreneurism and a desire to create new pathways for the professional life of an artist. To support artists with or without staff or gallery representation, and at all stages of their career, The Artist’s Office is working with partners to launch a program of specialized services that can be tailored to each artist’s needs.    

We will assist with the many aspects of studio management, artwork preservation, social media and online presence as well as the maintenance of professional career documents. Additionally, we will provide artists with the knowledge to establish post-acquisition collector relationships.

Our collective goal is a transparent service that effectively provides a tailored approach to support artists in what they do best: creating in the studio.

CURA Art, founded by Georgia Powell and Liza Shapiro in the UK and US, specializes in the care and management of collections. With training in conservation, curation, art history and museum studies, as well as experience in public and private art institutions, they support artists and collectors by offering a comprehensive approach to managing and preserving works of art. By bridging the gap between artists and those that display and collect their work, CURA Art aims to create more meaningful and synergetic relationships. The objective is to ensure the legacy of artistic and cultural heritage with a focus on collectors and corporate companies who acquire artist’s work as a passion and investment.

She Curates, founded by Mollie E Barnes in the UK, is a platform aimed at celebrating the phenomenal and underrepresented talent of the world’s women and queer artists. For In the Studio Mollie is expanding her services to work with all artists. Working primarily as a Curator, Mollie’s training and expertise has led to her founding the She Curates platform. She Curates works to champion artists at every stage of their career, through setting up exhibitions and initiatives, and offering professional support in order to promote them and their work. Mollie has worked with a wide range of artists in ensuring the best possible online presence for their works; successfully working on applications for grants and residencies, reviewing their portfolios and critiquing work for approaching galleries. At the core of her work is the belief and support of artists in their practice, and the desire to dispel the myths and fears of the art world.

The Artist’s Office was founded by Virginia Broersma to work with Visual Artists to recognize their agency in the forward movement of their art practice. Virginia is an artist and has developed tools based on her own experience that address the ongoing administrative tasks involved in building a professional practice. This is done through providing practical tools, support and information that increase artists’ abilities to be independent while also engaging in the wider art community. Services include support for professional documents (CV, Statement, Bio) and helping artists identify and pursue professional opportunities such as grants, exhibitions and residencies. The Artist’s Office is based in the US.

In The Studio: $500

Our signature In the Studio Package offers artists support in four key areas of their work. Artists will become equipped with a greater understanding of how to write about themselves and their work, how to present this online and through social media; and to ensure a legacy through appropriate preservation, studio organization and collector relations following acquisition. This package maximizes the unique partnership of CURA Art, She Curates and The Artist’s Office, and highlights their international network and combined expertise.

The In the Studio package will provide artists with a combined four hours of one-on-one time with members of the team. Following this, each consultant will incorporate additional resources and recommendations into the feedback.

Includes:

• Artist Statement Consultation and CV Review/Formatting with The Artist’s Office

• Online Presence Review and Social Media Revamp with She Curates

• Overview of management and care of artist work and materials with CURA Art

• Building lasting relationships with those that collect and display artists’ works with CURA Art

Additional Packages:

The Artist’s Office Packages: $100 - $250
Professional presentation of your work and career

Artists who are pursuing professional opportunities to grow their practice are often called to share information on their work and accomplishments through their presentation materials. These should be considered a top priority for communicating ideas, skills and accomplishments that will garner future opportunities and should therefore be updated regularly. The Artist’s Office offers support and feedback for ensuring an artist’s materials follow standard best practices, reflect their professional achievements and explain their work clearly and professionally.

Through one-on-one consultations, Virginia Broersma will provide feedback on strengths and areas for improvement on the four most common artist presentation materials: the Artist Statement, Artist Bio, CV/Resume and Website.

• Evaluation of Artist Presentation Materials: $150
  Review of Artist Statement, Bio, CV and website and 60-minute consultation to report back with comments.

• Artist Presentation Materials Support: $250
  Review of Artist Statement, Bio, CV and website and 60-minute consultation to report back with comments. 30-minute follow-up meeting for 2nd review after artist has implemented comments from 1st session.

• Application Review: $100
  Review of artist materials for an application (grant, residency, show proposal, etc.) with 30-minute consultation to report back with comments.

Add-ons:

• Written Notes from consultation: $75

• Artist Statement One-on-one work session: $75

• CV Formatting: $25 / hour

• Hourly Support: $35 / hour

CURA Art’s Packages: $600
Legacy, logistics and collector relationships

How can artists ensure that their artistic intention lives on in the information about their work and the work itself after it’s left the studio? Collections Management knowledge can be a vital tool for an artist, to catalogue, utilize logistics standards and understand the preservation of their practice - ultimately ensuring artistic legacy. We also believe that strengthening the connection between artists and their collectors, following acquisition, leads to a mutually beneficial relationship. This relationship can be pivotal in an artist’s success and presents collectors with the opportunity to become patrons and supporters of artists outside of simply purchasing their work. CURA Art is here to help artists with collections management and to encourage collector relationships, so that their works are preserved and promoted for the future.

Using CURA Art’s services, we have created two packages to help artists manage their work and materials, as well as build meaningful relationships with those who display and acquire their work. Each package will include a 60-minute consultation with a scheduled 60-minute follow-up.
* Services can be added on to each package and bespoke packages are available based on the artist’s requirements.

Logistics Package Includes:

• Preservation of work and materials

• Storage solutions

• Framing & display

• Packing & shipping

Legacy Package Includes:

• Database management solutions

• Documentation preparation and management

• Advice on relationships with collectors

She Curates Packages: $150 - $250
Online Presence and Website Review

In recent years (and elevated during the global pandemic) the art world has experienced a dynamic shift in artists moving away from a traditional gallery selling model towards marketing and selling their artworks independently. Vogue Magazine described Instagram as the “World’s Most Talked-About New Art Dealer.” Artists are now reaching curators, grasping opportunities and selling work exclusively through their online presence. It has never been more important to brand, effectively communicate your message and approach opportunities online as an artist. These packages will work–through feedback, one to one mentoring and understanding of visions and goals–to ensure artists are marketing and promoting themselves in the best possible way online.

Through the one-to-one consultations, Mollie will work with the artist to provide feedback and professional advice for best practice. It will be a journey to work on together to improve the effectiveness of the online presence to collectors, curators, galleries and more.

• Online Presence and Website Review Online Presence Package: $250
  An initial 60-minute one-to-one online meeting about artist aspirations, goals, current social channels and previous work. - A professional review of the online presence, including website, Instagram and relevant news. - A follow up 60-minute consultation on, findings, next steps and suggestions to improve online presence and brand. - Two weeks later: a 30-minute follow up.

• Website Only Critique: $150
  A professional review and critique of your website, including content, flow and structure. - 60-minute one-on-one follow up about findings, and suggestions to improve. Working to ensure it is best suited for the artist, as well as for clients, galleries and curators. - 30-minute follow up after implementation.

Add-ons:

• A Curator Crit of current work: $75

• A write up of review/critique: $75